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About JUE NEXT GEN

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JUE NEXT GEN is a photography competition that is open to enthusiastic hobby, amateur and professional photographers from all over China. First started by JUE | Music + Art Festival in 2011, this year’s competition is sponsored by ospop (weibo.com/therealospop)., China’s first workwear fashion clothing brand. The theme of this year’s JUE NEXT GEN is “Work,” inspired by ospop.’s rugged aesthetic and their commitment to displaying the beauty of work — austere, diligent, proud and creative — in their product and brand. If you can recognize the beauty of work all around you, show it off in the competition!

Our panel of expert judges will select 15 finalists, who will have their entries displayed in Shanghai’s Central Studios (weibo.com/centralstudios) from March 9 – 23. On March 23, 2012, we’ll announce the winner, runner-up and people’s choice award at Central Studios during the JUE NEXT GEN closing party. Click here to view the entries and vote for your favourite photo!

Special thank you to New Star Graphic Studio, the printing sponsor of JUE NEXT GEN presented by ospop.